Richmond Football Club, commonly known as RFC and boasting an impressive 13 AFL Premierships under their belt, has recently forged a groundbreaking partnership with Fanatics, a prominent digital sports platform with a global reach. This collaboration is set to redefine the fan experience for supporters of the Tiger army across the globe.
The cornerstone of this partnership is the unveiling of an updated online store and a revamped in-person club shop, both offering an extensive selection of officially licensed merchandise for Richmond fans. From guernseys to training wear, headwear, and fan apparel, enthusiasts now have access to the most comprehensive range of Richmond memorabilia ever curated. The Roar Store, situated at Punt Road, has transitioned to be exclusively managed by Fanatics, ensuring a seamless shopping experience for fans.
The freshly launched online Roar Store harnesses Fanatics’ cutting-edge Cloud Commerce Platform (CCP) to provide Tigers devotees with a top-tier shopping environment. The platform boasts high-quality product images, a user-friendly checkout process, multilingual support, and swift access to the latest releases, catering to customers shopping online or via mobile devices alike.
Richmond’s collaboration with Fanatics marks the latter’s expanding presence in Australia, which commenced with a significant league-wide agreement with the AFL last year and has since grown to encompass partnerships with other sporting entities like the Essendon Football Club and Rugby Australia.
Dino Imbriano, the General Manager of Consumer Business at Richmond Football Club, conveyed his eagerness about the partnership, citing, “Teaming up with Fanatics, a global frontrunner in this domain, was a natural choice for us as we seek innovative ways to engage our passionate Tigers fans worldwide. We are thrilled to introduce our revamped online and in-person stores, along with an extended range of merchandise that we believe will set a new standard in the league.”
Echoing this enthusiasm, Tyler Emsden, the Director of Business Development for Australia & New Zealand at Fanatics, expressed his excitement too, stating, “The partnership with Richmond Football Club, which aligns with our shared focus on excellence and fan-centric values, is truly exciting for us. Our local Melbourne team is collaborating closely with the club to offer Tigers fans across the globe an exceptional retail experience, ensuring that regardless of their location or preferred shopping method, they can proudly support the Yellow and Black.”
The collaboration between Richmond Football Club and Fanatics promises to provide Tigers fans with an unparalleled shopping journey and an extensive array of merchandise, empowering them to display their support for the team on a global scale.
