Panini, renowned for its sports trading cards, recently made a significant move by partnering with LIV Golf in an exclusive deal to venture into the realm of golf collectibles. This collaboration marks Panini’s first foray into golf trading cards on this scale, following the company’s acquisition of the Donruss brand, which boasts a rich history in producing golf cards dating back to the early 1980s.
The partnership with LIV Golf grants Panini exclusive rights to develop and distribute trading cards featuring the players affiliated with the tour. With a focus on offering something distinctive to fans and collectors worldwide, Panini plans to introduce a new line of golf trading card products. This range will include physical trading cards featuring match-worn memorabilia, player autographs, and special editions under Panini’s popular Prizm and Impeccable brands. Additionally, Panini will launch a real-time Panini Instant card program capturing highlights and memorable moments from LIV Golf tournaments, as well as unique LIV Golf Team sets.
LIV Golf, founded in 2022 with strong support from Saudi Arabian backers, features 54 players committed for the 2024 season. The tour, known for its international stops and team-oriented 54-hole tournaments, has garnered attention for its innovative format. Panini has wasted no time in promoting the 2024 LIV team sets on its platform, signaling a swift start to the collaboration and hinting at the exciting products to come.
Expressing his excitement about the partnership, LIV Golf Commissioner and CEO, Greg Norman, underlined the opportunity to introduce pioneering products to a global audience of fans and collectors. This collaboration is poised to not only showcase the talents of LIV Golf players but also elevate their profiles in the ever-growing collectibles market. Majesticks GC co-captain, Ian Poulter, echoed this sentiment, eagerly anticipating the partnership with Panini, a leading name in the trading card industry.
Panini America CEO, Mark Warsop, emphasized the unique and innovative nature of LIV Golf as a driving force behind their collaboration. Warsop believes that LIV Golf’s team and league structure offer fresh collectability elements for fans, particularly appealing to younger audiences. Aligning with Panini’s brand ethos, which centers around world-class players and engaging content, the partnership sets the stage for a successful venture that aims to build a dedicated fan base.
With Panini gearing up to launch its exclusive line of LIV Golf trading cards, collectors can anticipate a diverse range of offerings featuring prominent players, major championship winners, and golf legends. This collaboration comes amidst a growing interest in golf memorabilia and trading cards, with Upper Deck also set to release its latest golf set featuring PGA Tour stars. The entrance of Panini into the golf trading card market with the LIV Golf partnership promises an exciting new chapter for golf enthusiasts and collectors alike.
