Title: Panini Renews Exclusive WNBA Trading Card Deal Until 2025
Subtitle: Continued Partnership with WNBA Players’ Association for Premium Card Production
Meta Description: Panini extends its exclusive deal with the WNBA Players’ Association, ensuring the production of top-tier trading cards through 2025, including brands like Donruss and Prizm.
Content:
What’s New
The WNBA Players’ Association and Panini have confirmed an extension of their exclusive trading card partnership, lasting several more years. Since 2019, Panini has been responsible for creating WNBA cards under popular brands such as Donruss, Prizm, and Select. They also produce premium lines like Flawless and National Treasures. This renewed agreement, enabled by OneTeam Partners, is claimed by Panini to be the most financially rewarding licensing deal for female athletes. The financial terms were not made public.
Panini will continue as the sole producer of WNBA trading cards and will also keep offering digital collectibles like Panini Instant. The company aims to increase its investments in player marketing, product development, autograph deals, and event sponsorships, including the WNBPA Rookie Premiere.
The WNBA’s popularity has grown with stars such as Caitlin Clark, Angel Reese, and Paige Bueckers drawing attention. The Las Vegas Aces, led by MVP A’ja Wilson, recently clinched the league title. Panini has already launched the 2025 Donruss WNBA set, with Panini Prizm WNBA and the first Panini Impeccable WNBA set to follow. Further releases are expected but have not been revealed.
Configuration at a Glance
- Panini continues as the exclusive creator of WNBA trading cards.
- Recent and upcoming products include Donruss WNBA (2025), Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
- High-end series like Flawless and National Treasures have featured WNBA cards in recent seasons.
- Digital offerings persist through Panini Instant and other online channels.
- Earlier this year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Celebrated for its color parallels and rookie cards, such as the 2024 Caitlin Clark RC.
- Donruss WNBA: Features Rated Rookies and a variety of insert sets.
- Rookie Royalty: Includes high-end Rookie Patch Autographs for leading rookies.
- High-end series (Flawless, National Treasures): Commonly provide low-numbered parallels and premium inserts.
Autographs & Relics
- Extended autograph agreements for WNBA players as part of the renewed deal.
- Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures sets have featured premium autograph and memorabilia content.
- Future products are anticipated to include autographs and memorabilia from both newcomers and established stars.
Collector Notes
- Panini holds the exclusive rights to produce WNBA trading cards and digital collectibles.
- The 2025 Donruss WNBA set is already available; Prizm and Impeccable WNBA are forthcoming.
- Rookie Royalty boxes marked the debut of high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to focus on product innovation, player marketing, and autograph deals.
- No specific print runs, odds, or serial numbering were disclosed in the announcement.
- Designs differ by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are anticipated but have not been announced yet.
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