Upper Deck, an esteemed name in the world of sports collectibles, has struck up exciting new partnerships with The Brandr Group and CLC, pushing the boundaries of traditional trading card sets. This new venture will see the release of a pioneering line of trading cards that will shine a spotlight on a broad spectrum of college athletes from various sports disciplines.
The collaboration with The Brandr Group, a prominent player in student-athlete NIL representation, and CLC, a leading collegiate brand licensing company, marks a significant shift towards recognizing and celebrating the talent and achievements of college athletes. Through this strategic alliance, Upper Deck sets the stage for the launch of the World of Sports™ Volume 1 Trading Card Set, a collection tailored to honor the prowess of these young sports stars.
Among the featured athletes in the trading card set are notable programs such as the University of Nebraska women’s volleyball team, renowned for setting attendance records, and the University of North Carolina-Chapel Hill’s dominant field hockey team, which boasts consecutive national titles. The set will encompass a diverse array of athletes hailing from CLC-licensed college programs, representing over 600 top universities nationwide.
For over three decades, Upper Deck has been a trailblazer in creating top-tier trading cards and memorabilia for professional athletes across a range of sports. With these latest licensing agreements, Upper Deck ventures into uncharted territory by introducing trading cards that highlight the name, image, likeness, and autographs of emerging college athletes. The initiative aims to empower and showcase rising stars in women’s and men’s sports like softball, gymnastics, field hockey, soccer, volleyball, basketball, and football.
Jordy Bahl, a decorated national champion pitcher, shared her enthusiasm for being part of this innovative project, expressing the honor of having her softball journey memorialized in these trading cards. This sentiment is echoed by Jason Masherah, President of Upper Deck, who emphasizes the significance of providing early branding opportunities for these talented players while fostering equality and recognition for underrepresented athletes in successful collegiate programs.
Adding to the conversation, Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, underlines the impact of this collaboration in elevating the status of collegiate athletes from diverse sports backgrounds. The anticipated trading cards are poised to elevate these players to new levels of recognition, charting their progression from standout student-athletes to potentially legendary professional careers.
The Upper Deck World of Sports Volume 1 Trading Card Set will soon hit the shelves of local hobby shops, retail outlets, and online platforms, offering collectors and fans the chance to own a piece of sports history. Watch out for the release updates on UpperDeck.com, as this revolutionary trading card set prepares to make its mark in the world of sports memorabilia.
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