In a thrilling and groundbreaking announcement made from the vibrant cities of Las Vegas and Tempe, Arizona, dated May 15, 2024, McFarlane Toys, a notable name in the collectibles realm, revealed a new licensing agreement with the Ultimate Fighting Championship (UFC), the esteemed mixed martial arts organization known across the globe. This partnership signifies a significant foray into the realms of physical and digital collectibles, showcasing intricate figures inspired by the elite athletes of the UFC.
Facilitated by UFC’s licensing associate, IMG, this collaborative endeavor will breathe life into a series of 6-inch, meticulously crafted figures that encapsulate the spirit and prowess of UFC’s most iconic athletes and their defining moments within the octagon. These collectible figures will be made accessible in traditional physical form for the ardent collectors, as well as in digital format for those inclined towards virtual collectibles.
Todd McFarlane, the visionary Founder and CEO of McFarlane Toys, exuded his anticipation for this partnership. “UFC has ascended to become a powerhouse brand in the sports arena, captivating millions of fans worldwide with its adrenaline-fueled spectacles,” remarked McFarlane. “The creation of authentic, detailed figures that mirror the dynamism and ferocity of UFC bouts marks an exhilarating milestone for us, and I am eager to witness these figures in the hands of fans.”
In addition to McFarlane’s enthusiasm, Tracey Bleczinski, the esteemed Senior Vice President of Global Consumer Products at UFC, lauded the collaboration, stressing the profound bond UFC enthusiasts share with the sport and their lofty expectations regarding merchandise authenticity. “Teaming up with McFarlane Toys, renowned for their prowess in crafting intricate collectible figures, is a perfect alignment for us. We are delighted to animate our athletes in a manner that resonates with and delights our fans,” Bleczinski expressed.
The upcoming line of UFC collectible figures is scheduled for a grand unveiling in the fall of 2024, with availability expected both online and at select retailers spanning the globe. Fans will also have the opportunity to redeem digital assets through a specialized platform at mcfarlanetoys.digital, ensuring a smooth convergence between physical collectibles and their digitized counterparts.
This innovative collaboration promises to elevate the collectible experience for UFC aficionados, offering them a fresh avenue to engage with their beloved athletes and revisit the thrill of the octagon through meticulously crafted, high-quality collectible figures. As the countdown begins towards the release of these captivating figures, anticipation and excitement continue to mount within the global community of UFC fans.
