Title: Topps Reclaims UFC Trading Card License in New Fanatics Collectibles Agreement
Subtitle: Topps is back at the helm of UFC trading cards, set to offer fans exciting new collectibles to celebrate their passion for the sport.
Meta Description: Topps regains the UFC trading card license in an exclusive multi-year deal with Fanatics Collectibles, offering fans an expanded range of collectibles to celebrate their love of mixed martial arts.
In an exciting turn of events for both trading card enthusiasts and mixed martial arts fans, the UFC trading card license is making its way back to Topps. Thanks to a newly formed exclusive multi-year agreement with Fanatics Collectibles, Topps is returning to the forefront of producing UFC trading cards. After previously holding the position from 2009 to 2020, Topps is reclaiming its role following a three-year stint by Panini America.
This significant deal, expertly facilitated with the help of UFC’s licensing agent IMG, marks a pivotal moment for UFC collectibles. The first product to emerge from this revitalized partnership will be the highly anticipated 2024 Topps Chrome UFC, set for release on February 28.
Tracey Bleczinski, Senior Vice President of UFC Global Consumer Products, expressed her enthusiasm about the reunion, emphasizing the thriving market for UFC collectibles fueled by the sport’s immense popularity and its exceptional athletes. This collaboration aims to cater to the passionate UFC fanbase, providing them with new avenues to engage with the sport and their favorite fighters through collectibles.
Joining in on the excitement, Mike Mahan, CEO of Fanatics Collectibles, highlighted the immense popularity of UFC trading cards among collectors and the company’s dedication to innovation and capturing the essence of the sport’s rising stars through their trading cards. Fanatics Collectibles intends to leverage its Fanatics Live platform, a live breaking/commerce platform, to promote the UFC line through athlete interviews and live card breaks featuring fighters. This initiative aims to deepen the connection between fans and fighters, enhancing the overall collecting experience.
Furthermore, UFC and Fanatics already enjoy a successful partnership in the realm of memorabilia and apparel, with products available at events and online through UFC Commerce. This new agreement with Topps under the Fanatics umbrella is poised to further enhance this existing relationship, offering UFC enthusiasts an even wider selection of memorabilia and collectibles to commemorate their passion for mixed martial arts.
With Topps back on board, fans can look forward to an exciting array of UFC trading cards featuring their favorite athletes. Whether it’s collecting cards for established stars or discovering emerging talent, this collaboration promises to deliver top-quality collectibles that capture the spirit of UFC.
The renewal of the UFC trading card license is a testament to the enduring appeal and popularity of both the sport itself and the collectibles it inspires. With the combined expertise of Topps and Fanatics Collectibles, fans can anticipate an unparalleled collecting experience that celebrates the captivating world of mixed martial arts.
So get ready, UFC enthusiasts, for an adrenaline-fueled journey through the world of trading cards as Topps takes the lead once again, bringing the magic of UFC to collectors worldwide.
