Fanatics Collectibles, in collaboration with Fanatics Live, has recently unveiled an exciting new initiative called ‘The Ten’. This innovative program aims to highlight and reward collectors who discover the top 10 sports cards in the market. Drawing inspiration from popular lists like the “Billboard Hot 100” and the FBI’s “Most Wanted”, ‘The Ten’ showcases a dynamic selection of 10 cards spanning all sports. And, collectors who successfully pull one of these cards on the Fanatics Live app will be rewarded with $10,000 in Fanatics Live credit.
Each month, ‘The Ten’ will feature a new lineup of cards carefully chosen for their popularity and rarity. Examples of the cards that collectors can hope to find include the 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card and the highly sought-after 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card, which has yet to be pulled.
The inaugural list of ‘The Ten’ includes both legendary athletes, such as Tom Brady and Steph Curry, as well as rising stars like MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. This diverse portfolio encompasses cards from various brands including Panini, Upper Deck, Topps, and Bowman.
James Kollar, the senior director of marketing at Fanatics Live, expressed the program’s goal of enhancing the collecting experience and giving back to collectors and the hobby. ‘The Ten’ aims to foster community engagement by involving Fanatics Live participants and the collecting community in the selection process for the monthly cards.
‘The Ten’ program not only aims to reward collectors but also serves to promote new products and reignite interest in existing releases, especially those featuring chase cards. By providing dealers and collectors with a platform to showcase these cards, ‘The Ten’ creates excitement and generates discussions within the community.
Fanatics Live plans to feature pack and box breaks, as well as special shows centered around ‘The Ten’, celebrating major card discoveries and announcing upcoming featured cards. A dedicated webpage will track the cards and their finders, adding to the narrative and building anticipation among collectors.
In addition to highlighting the cards themselves, ‘The Ten’ program puts emphasis on the collectors and their stories behind the finds, offering a unique storytelling aspect to the collecting experience. Since its debut, Fanatics Live has experienced consistent growth, with an average watch time of 56 minutes, indicating its emergence as a community-focused platform. James Kollar expressed his excitement about the program’s potential impact on the Fanatics brand and the collector community as a whole.
‘The Ten’ program introduced by Fanatics Live is set to revolutionize the collecting landscape and reward passionate collectors who discover the top sports cards. With its focus on community engagement, exciting discoveries, and unique storytelling, ‘The Ten’ promises to be a game-changer in the world of card collecting.
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